• Theory: Communication Style, The Challenger Sale
  • Languages: Danish,English (US)
  • Duration: 30 min - 2 hours
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Challenger Sale

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The Challenger Sale is a simulation in which you, in the role of a salesperson must try to integrate a challenger approach into your sales strategy. You are a salesperson at the car dealer Turbo. In recent years and despite a growing market, sales numbers have been in decline.

In order to get the company back on the right track, the management has decided that the salespeople must use the new sales approach.

Now a couple has come to look at a diesel car.

Your priority is to sell them a diesel car, but you will attempt to sell them an electric car as an alternative solution instead.

This simulation takes you through the theoretical steps behind the challenger sales approach as presented in the book written by Matthew Dixon and Brent Adamson.

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