• Theory: Daniel Goleman
  • Languages: English (US),Danish,Swedish,French,Dutch
  • Duration: Multiplayer (facilitated): Min. 4 hours. Singleplayer: 1 hour
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Customer Focus

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Welcome to the ActeeLeadership case Customer Focus. Here you work as a middle-manager in a large, innovative organization known for its high-end, quality products. During the last three years, the company's market has stagnated and price competition has increased. In response, the top-management has launched a new strategy aiming to position the company as the most customer-centric business in the market. It is your responsibility to roll out the new strategy into company culture and into real-time results.

You are head of the group of stakeholders consisting of very different personalities and skillsets. Now it’s your responsibility to present the new strategy to the organization in such a way that it is easy to understand, appealing and possible to execute within a short time frame.

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