• Theory: Mauer Resistance, Maurer Theory, The Leavitt Model, Daniel Goleman, Kotter Theory, Management or Leadership
  • Languages: English (US),Danish,Dutch,Finnish,German,Chinese (simplified),French,Norwegian,Russian,Spanish,Swedish,Hebrew,Japanese,Polish
  • Duration: Multiplayer (facilitated): Min. 4 hours. Singleplayer: 1 hour

Destination CRM

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This is a case about the changes involved in implementing a comprehensive Customer Relation Management (CRM) system in the company ‘The Sales Company’. You are a middle manager in the company with responsibility for implementation of the system in your sales team.

The new system will change and impact the daily business in many ways. Routine structures and working procedures will be altered and along with the change comes an increased focus on financial results and performance from the individual employee. The task is to get all the stakeholders on board and effectively implement the change.

The game is created to give you an understanding of how you can implement changes within your organization

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