- Theory: Mauer Resistance, Maurer Theory, The Leavitt Model, Daniel Goleman, Kotter Theory, Management or Leadership
- Languages: Danish,English (US)
- Duration: 30 min
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This is a case about the changes involved in implementing a comprehensive Customer Relation Management (CRM) system in the company ‘The Sales Company’. You act as a middle manager in the company with responsibility for implementation of the system in your sales team. One of your employees, the key account manager, Mike, has been on the team for quite a while. He was one of the creators behind the old CRM system that you are going to replace and as a result, he is having troubled times with the change to the new system. And like all other employees, Mike has some skills, experiences, and a personality that impacts how he responds to the choices you make as a leader.
Your task in this 30-minute game is to guide Mike well through the change process. During the game, you will become familiar with some of the key elements in a change process; Resistance levels and the cycle of change.
Mike – On His Way to Change is currently available in English (US) and Danish. Please let us know if you want to play it in another language.