Podcast with Irene Stærk Jørgensen, Coloplast

Listen to a dynamic podcast event featuring Irene Stærk Jørgensen, Who designed a new game for a global strategic sales initiative at Coloplast. Irene will unravel the secrets behind revolutionizing sales strategies, with a special focus on learning games in training! 

Gain insights into Coloplast's innovative sales approach, discover pros and cons, real-world examples, and explore the integration of serious gaming in the education process of a global corporation.

Listen to the Podcast here.

Podcast Summary on Irene's Insights on Actee's Impact in Sales Training

Irene shared her experiences using Actee as a transformative tool in sales training, how the platform's engaging game-based approach not only enhances learning experiences but also fosters active participation among salespeople. Incorporating Actee allowed her to streamline the technical aspects of facilitation, enabling local facilitators to focus on meaningful engagement and conversations with participants.

It's important to provide a supportive environment for facilitators by allowing them to practice and familiarize themselves with the platform before leading larger groups. This preparation helps ease the initial apprehension many feel about the technical aspects of running a game, ultimately making the onboarding process smoother.

Irene expresses her commitment to continuous improvement by involving local managers in the development of future games, ensuring the content resonates with all stakeholders. She believes that Actee not only serves as an effective training solution but also creates a shared experience that fosters collaboration and deeper learning.

 

Technical Support and Engagement:

One of the primary pain points Irene encountered was the apprehension many facilitators have regarding the technical aspects of running interactive games. She noted that before using Actee, local facilitators often felt overwhelmed by the complexity of the technology, which hindered their ability to engage participants effectively.

Ease of Use After Initial Setup:

Actee provided a solution by streamlining the technical setup, allowing facilitators to focus on the engagement and learning experience rather than the mechanics of running the game. Irene shared how this shift not only boosted facilitator confidence but also enhanced participant involvement during sessions. By taking care of the technical side, Actee enabled local facilitators at Coloplast to create a more interactive and enjoyable learning environment.

Encouraging Teamwork:

Another challenge Irene highlighted was the need for effective collaboration among team members during training sessions. With Actee, she was able to structure the games to encourage teamwork and communication, fostering a sense of shared purpose among salespeople. This collaborative approach led to higher engagement levels and more meaningful discussions, significantly improving the learning outcomes for Coloplast's sales teams.

Group Engagement:

Irene also emphasized the importance of preparation and practice for facilitators. She found that Actee's platform allowed facilitators to play the games in a safe environment before leading larger groups, effectively reducing anxiety and building competence. This preparation is crucial for ensuring that facilitators can confidently manage sessions with up to 200 participants, as she experienced in China.

Future Development of Games:

Irene expresses interest in developing a game that could be played both in facilitated groups and individually. Actee’s flexibility in game design can support this initiative, allowing for scalable solutions that cater to various learning environments.

Conclusion

Irene’s experiences underline the potential of Actee to streamline the facilitation of learning games, making them more accessible and engaging for both facilitators and participants. By simplifying technical aspects, providing customizable content, and fostering stakeholder involvement, Actee can enhance the overall effectiveness of learning through games in sales and other areas.