Regis Lemmens, Sales Cubes

Régis discusses his journey and insights into the power of gamification in sales. Learn how games are used to teach complex concepts, persuade behavior change, and facilitate discussions about the challenges of sales. Discover the fascinating analogies of "the elephant and the rider" and "the path," which serve as valuable tools in coaching salespeople and clients through the process of change.

Whether you're a learning professional, consultant, or simply interested in gamification's impact on sales, this podcast offers a unique opportunity to gain insights from an industry expert.

Listen to the Podcast Here

In this insightful podcast episode, Regis discusses his approach to sales training and the innovative use of games to facilitate learning and behavioral change in organizations.

The Importance of Games in Sales Training

Regis emphasizes that using games in sales training not only makes the process enjoyable but also helps participants understand complex concepts through experiential learning. He mentions his reliance on off-the-shelf games, like the CRM case, to stimulate discussions and challenge participants’ perspectives.

Custom Game Development

While Regis often utilizes existing games, he also recognizes the need for custom solutions. He explains that when specific needs arise that are not met by available games, he collaborates with his team to create new games tailored to address those requirements. This adaptive approach ensures that training remains relevant and effective.

The Elephant and the Rider Analogy

One of the key concepts introduced in the podcast is the "elephant and the rider" analogy, based on the work of Jonathan Haidt. In this metaphor, the rider represents rational thought, while the elephant symbolizes emotions. Regis underscores the significance of addressing both aspects when attempting to change behaviors in individuals. He highlights that even with rational motivations, emotional resistance can impede progress.

New Game Development: Coaching for Change

Regis discusses the development of a new game focused on coaching individuals through change, addressing emotional resistance. This game builds on previous frameworks and aims to equip managers with the tools necessary to foster behavioral changes among their teams.

Storytelling in Game Design

The effectiveness of games lies in their narratives. Regis notes that a compelling story can resonate with participants and enhance their engagement. The CRM case serves as an exemplary model of how a well-crafted narrative can lead to impactful learning experiences.

Conclusion

In summary, the podcast highlights the dynamic interplay between sales training, emotional intelligence, and game-based learning. Regis shares valuable insights into how understanding both rational and emotional aspects can lead to more effective training outcomes. As he continues to develop new games that address specific needs, the importance of storytelling remains a central theme in fostering meaningful connections and driving change in organizations.

Listeners are encouraged to reach out for further information on Regis’s approach to sales training and his new game offerings, illustrating the potential of innovative strategies in enhancing learning experiences.