Engaging and Empowering Employees

A Game-Based Approach for Headquarter Transformation and Data Collection at a Norwegian Company

Learn with simulation games – just like Elkjöp

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Elkjöp, is a leading company headquartered in Norway, with a workforce of 12,000 dedicated employees. With an innovative vision to enhance employee engagement and gather crucial data, Elkjöp embarked on a transformative journey by introducing an Academy campus for 10,000 individuals spread across their stores.


Upon completion of the Academy campus, Elkjöp faced the challenge of effectively engaging its vast employee base and gathering essential data. They recognized the need for a solution that would not only captivate employees' attention but also enable data collection for ongoing improvement.


To address these challenges, Elkjöp implemented a comprehensive solution. They opted for an enterprise subscription, which allowed them access to a range of tools and resources. Actee, a renowned game design company, collaborated with Elkjöp to develop a customized small game specifically tailored to their organizational needs. This game, integrated within the Academy campus, would serve as a key engagement tool.

In addition to the digital game, Elkjöp decided to enhance the experience by incorporating physical game boards adorned with their own logo. These boards provided a tangible and interactive element, further boosting employee participation and collaboration. To ensure proficiency and expertise, Elkjöp also introduced certification training, empowering employees with recognized credentials.

Current Status:

The development of the game has been successfully finalized, marking a significant milestone in Elkjöp's journey. With the game completed, Elkjöp is now preparing for the launch of the Academy campus, eagerly anticipating the positive impact it will have on employee engagement and data collection.

About Elkjöp

Elkjöp is a prominent company headquartered in Norway, known for its extensive network of stores and a diverse range of products. With a workforce of 12,000 employees, Elkjöp aims to foster a culture of innovation and continuous improvement. By investing in the Academy campus and employing game-based strategies, Elkjöp demonstrates its commitment to engaging and empowering its employees, driving organizational success.

Listen To Actee's Podcast Ft. Elkjöp's Experiences with Actee